Saturday, June 28, 2008

Mobile Payment Systems in Malaysia: Its Potentials and Consumers' Adoption Strategies

Have you ever experiance mobile payment? Do you know what is mobile payment? According to Wikipedia, Mobile payment (also referred to as mobile web payment or WAP billing) is the collection of money from a consumer via a mobile device such as their mobile phone, SmartPhone, Personal Digital Assistant (PDA) or other such device.

Mobile payment can be used to purchase any number of digital or hard goods, such as:
Music, videos, ringtones, games, wallpapers and other digital goods. Books, magazines, tickets and other hard goods.

Previously, we can see that there is quite popular on purchase ringtones and games through mobile payment. Now it has getting more and more use for Malaysian.

For instance, Mobile Money International Sdn Bhd had desinged Mobile Money to make payments, allowing registered users to pay for goods and services at anytime, anywhere using only a mobile phone Personal Identification Number via SMS. It gives the freedom to shoppers to buy products online and pay the merchant using his/her mobile phone without being physically present at the store.


The Mobile Payment is the only global, cross-industry alliance of leading organizations from the wireless and financial industries dedicated to realizing the full potential for mobile payments.

I believe that more and more organization in Malaysia will take the opportunity by inviting the others organization with an interest in expanding the global market for mobile commerce to work toward simple, secure and interoperable mobile payments. Leveraging their combined expertise to collaborate on industry requirements and maximize the opportunity for mobile payments.

In order to attract the user from using mobile payment a reward had been given to the user as the return of using mobile transaction.

A free shopping application is provided as it can be downloaded to user mobile phone device to purchase services and products.

It is save and secure as it has security to protect payment details and consumer identify.

It also save cost as the transaction fee is lower than the normal price.


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