Corporate Blogging: A new marketing communication tool for companies

According to Wikipedia, a corporate blogging is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. All current browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs.

There are some of the benefits which the the corporate blogging had brought into as follow:

You can made contacts with people I would never have met. The blog opens new opportunities.

Blogs are flexible enough to allow a dialogs, a conversation, a sharing of ideas, the revelation of the parties true insights and resources without corporate filtering.

A blog allows us to have an open dialog with customers. This open dialog allows us to align ourselves with our customers (ex: whatever they are passionate about, we are passionate about).

It has given us a much better two-way conversation with our consumers than we'd have without it.

Safe cost of capital to start a new business or marketing a new product as do not need to spend advertising expenses.

Wider range of exposure as it can access by anyone anywhere.

Flexibility of time in making business transactions.